The book club
One book at a time, and one hour together every Wednesday at 7:00 PM Central. Nobody is tested, and nobody has to have finished it — turning up having read two chapters still beats reading the whole thing alone and never saying a word about it.
Wednesday 21 October, 7:00 PM Central
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Dotcom Secrets
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2 recordings, newest first. Missed a week, or want to hear what the room made of a chapter?
Dotcom Secrets
Week 2
Who is your dream customer, and what makes your offer worth choosing?
In Episode 2 of the Affiliate Potluck Book Club, I share my takeaways and “aha” moments from Secrets 1 and 2 of Russell Brunson’s DotCom Secrets, including defining your ideal customer and understanding the hook, story, and offer.
I discuss how writing down your ideal customer’s characteristics can help focus your attention and actions. I also explore how adding value to an offer can give someone a reason to choose your product when similar products are available elsewhere.
You’ll also see the customer avatar sectio
Week 1
Join the free Affiliate Potluck Book Club: https://affiliatepotluck.com
What can Russell Brunson’s DotCom Secrets teach us about sales funnels, upsells, and understanding our ideal customer? In Affiliate Potluck Book Club #1, I share my reflections on Section One and the lessons I’m exploring as I learn more about affiliate marketing.
I’m Eric P. Martin, and this first discussion, recorded October 7, 2026, looks at Brunson’s entrepreneurial journey, from studying direct mail to selling a potato gun instructional DVD. I reflect on how rising advertising costs led him to experiment with up